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9+ Years Scaling Multi-Crore APAC/ANZ/US Revenues. Connecting high-performance analytics with real P&L ownership.
I am a Growth & Performance Marketing Leader and 0→1→10 Market Architect. I drive regional commercial scale for senior positions across Performance Marketing, Product Marketing, and GTM Strategy. Spanning 9+ Years of scaling multi-crore revenues across APAC & US, I connect deep data science with executive operations.
I believe scaling budgets without proper attribution is commercial suicide. I enforce rigorous multi-touch attribution (MTA), marketing mix modelling (MMM), and server-side Conversions API (CAPI) setups so every dollar can be mathematically mapped to actual contribution margin.
Owned regional P&L, managing large monthly ad budgets while securing positive contribution margins and scaling ROAS.
Built and managed complex Multi-Touch Attribution (MTA) & Marketing Mix Modelling (MMM) setups to guide strategic budget decisions.
Led cross-functional teams of up to 41 members, rebuilt CRM lead stages, and deployed AI-powered reporting and campaign tools.
Direct mathematical audits of scaled accounts and channels.
Scaling portfolio products to high-volume recurring revenues across distinct regions.
Built and deployed 7+ AI-powered marketing and workflow automation systems to optimize conversion funnels and operational efficiency:
An interactive matrix mapping my experience to the specific needs of Performance Marketing, Product Marketing, and GTM leadership.
I bring a data-driven, mathematically rigorous approach to scaling channels. Across my career, I've scaled India to ₹9Cr ARR (5 months), SEA to ₹31Cr ARR (9 months), and ANZ to ₹3Cr ARR (3 months). I don't just write copy or manage bids—I build MTA/MMM data attribution models, CAPI integrations, and implement Value-Based Bidding systems that cut CAC by 52% in India and 19% in SEA.
I align marketing with product loops to scale user acquisition organically. As ASO & Digital Manager at Apps10x ($1M ARR base), I scaled Muzio Player from 69M to 100M installs (organic, zero ad spend) and secured SCANit a Top 5 global ranking. I specialize in onboarding optimization, lifecycle retention mapping, DAU/WAU/MAU analytics, and landing page optimization.
I am a market architect who scales channels from 0 to 1 and 1 to 10. Having scaled businesses in 13 industries, I have deep experience in P&L management, quarterly budget allocation, and GTM execution. I led a 41-member cross-functional sales and marketing team at Garuda Finance and aligned Product, Sales, and Tech cross-functionally at BrightChamps without formal authority.
I audit data and build tight integrations between marketing engines and CRMs to prevent lead leakage. At BrightChamps, I diagnosed a critical tech gap where only 7,800 out of 16,000 leads reached the CRM. I led an overnight RCA with the engineering team, recovered 8,000+ leads, and increased the active sales pipeline by 51%.
Directing growth architecture across acquisition channels, data analytics, revenue pipelines, and automation.
Scaling markets 0→1→10 across India, APAC, and US. Executing product launches, managing large ad budgets, and owning full regional P&L outcomes.
Building data attribution models (MTA/MMM), setting up Conversions API (CAPI), and executing A/B testing models to reduce CAC.
Diagnosing sales funnel leakages, restructuring CRM lead stages (HubSpot/LeadSquared), and auditing pipelines.
Building AI-powered pipelines including automated ad reporting Slack/WhatsApp bots, lead qualification chat agents, and automated nurturing flows.
13 Industries · 4 Domains
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Managed SEO and paid search campaigns for 20+ clients, driving 20–30% traffic growth and Page 1 rankings.
Joined as 4th employee, scaling business from ₹0 to multi-crore ARR. Built a 35+ member team, achieving 5x ROAS.
Sole owner of app portfolios (≈$1M ARR base). Scaled Muzio Player to 100M installs and SCANit to 100K installs organically.
Grew marketing-attributed ARR from ₹19.2Cr to ₹27.6Cr within 5 months, managing team of 13 and generating 24K+ leads.
Promoted from Sr. Performance Marketer. Led a team of 8. Scaled app installs 10K→400K and sign-ups 63x within 60 days. Generated 300+ organic leads and grew blog impressions by 14,000%.
Regional Vertical Lead (India, SEA, ANZ). Scaled India to ₹9Cr ARR and SEA to ₹31Cr ARR, cutting India CAC by 52%.
Growth Leader & 0→1→10 Market Architect. Immediate joiner. Targeting leadership roles across India, APAC, or US.
Endorsements from founders, executives, and cross-functional team members
Deeptanshu is one of those people who simply get things done. He is a strong performance marketer, but what makes him stand out is that he never treats campaign success as someone else's responsibility. If content is delayed, he'll work on it. If creatives need refinement, he'll jump in. If a landing page is required, he'll build it himself. I've genuinely seen him create landing pages faster than some tech teams could. His understanding of AI has only amplified this strength. He uses it thoughtfully to move faster, test ideas, and remove bottlenecks instead of waiting for perfect conditions. He is constantly looking for better and smarter ways to execute. What I appreciate most is his mindset. He doesn't believe in saying, 'That's not my job.' He believes in doing whatever it takes to make a campaign successful. That level of ownership is rare. Any team looking for someone who combines performance marketing expertise, AI-driven execution, and a strong bias for action would be fortunate to have Deeptanshu on board.
Deeptanshu was a key part of my team handling growth for India and SEA. He's got this amazing analytical mind and just gets growth marketing. He managed to scale us up while keeping the unit economics really tight, honestly delivering a 5x ROAS for India was a massive win.
Worked with Deeptanshu for nearly a year and he really knows his stuff when it comes to paid ads and growth. He managed to slash our CPL way down without losing lead quality which is super hard to do. He's always testing new ideas and looking at the data to see what's actually working.
Deeptanshu is probably one of the best digital marketers I've ever worked with. At Colive he was always coming up with fresh strategies that actually worked. He's super dedicated and honestly just a great guy to have on your team.
I worked under Deeptanshu at Apps10X and he's just so results driven. He covers everything from SEO to social and is a great mentor too. He empowered us to take ownership of our work while keeping us ahead of all the crazy changes in the digital space.
Definitely recommend Deepanshu, he's super smart and hard working. He was a huge help in getting our Muzio and Scanit apps to rank higher. He really knows how to look at market trends and turn them into a solid plan.
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Janardan Rai Nagar Rajasthan Vidhyapeeth — 2012–2016