Initiate Audit & Scale

This site is written and maintained by Deeptanshu Sharma, a growth and performance marketing practitioner based in Bangalore, India, working with companies across India, APAC, EMEA and the United States. Everything published here — the playbooks, the help topics, the measurement guides — comes from hands-on work rather than secondary research, and this page is the direct route to reach me about any of it.

If you are writing about something published on this site, that is genuinely welcome. Corrections are welcome too. Analytics platforms, attribution models and ad platforms all change, and articles here occasionally describe behaviour that has since shifted. If you find something inaccurate or out of date, say which article and what changed, and it will be reviewed and corrected rather than quietly left in place.

If you are enquiring about consulting or a role, the most useful message includes what you are trying to achieve, roughly what scale you are operating at, and what has already been tried. Vague enquiries get vague answers; a paragraph of real context usually gets a specific and immediately useful reply, and quite often a clear "this is not something I would take on" with a suggestion of who might.

What happens after you send something. Messages are read by a person, not routed into an automated funnel. Expect a reply within one to two working days for most enquiries. If a message needs a considered answer rather than a quick one, it may take a little longer — and you will get an acknowledgement in the meantime rather than silence. Anything that reads as automated outreach, link-building solicitation or unsolicited vendor pitching will not receive a response.

On your data. The form below collects only what is needed to reply to you. Details submitted here are used for correspondence and nothing else — they are not sold, not added to a marketing list without your asking, and not shared with third parties. If you would prefer not to use the form, the email address, phone number and LinkedIn profile in the panel alongside all reach the same person directly. Full detail on how information is handled is set out in the Privacy Policy.

Which channel to use. Email is the right default for anything with detail attached — a correction, a question about a specific article, a scoping conversation, or anything where you want a written record. The telephone number is for time-sensitive matters and is answered during Indian business hours; if a call is missed, following up by email is far more reliable than calling again. LinkedIn works for introductions and short questions, but long technical threads there tend to get buried, so anything substantial is better moved to email early.

Questions that get answered quickly. A question that names the platform, the version or interface you are looking at, what you expected to happen, and what happened instead can usually be answered in a single reply. A question phrased as “GA4 numbers look wrong, any ideas?” cannot, and the exchange that follows costs both of us three messages before it gets anywhere. Screenshots help enormously — particularly for tag configuration, attribution settings, and anything involving a report where the date range or comparison window matters. Redact account identifiers and client names before sending; they are never needed to diagnose a problem.

On advertising and this site. If you have seen an advertisement here that appears misleading, inappropriate next to the content, or broken in some way, please report it. Ads are served by third-party networks and are not selected here, so problem placements are genuinely invisible until a reader mentions them. Include the page you were on and, where possible, a screenshot of the advertisement itself — that is enough to get a specific placement blocked. Requests to advertise directly, to place a sponsored post, or to buy a link are declined as a matter of policy, so those messages will not receive a reply.